Meituan is a well-known Chinese company that provides a variety of services including takeout, group buying, reservation services, etc. At the same time, in order to make it easier for WeChat users to use it, it has also updated the group buying and buying applet, so the editor here will introduce Here’s how to use the Tuanbuy function on Meituan. Let’s learn from the following.
Meituan plans to launch new community group buying business
The entrance to Meituan’s “Group Buying” is located in WeChat. Users can search for “Group Buying” on WeChat to see group purchases. Maimai's mini program does not require registration to use all functions.
Groupbuying registration process
In Groupbuying, there are three main roles. One is the group leader, that is, the "supply leader", who can complete the "source of supply - For the whole process of product listing - delivery - after-sales, you can open a group with one click and invite the sales team leader to help sell the goods. A "helping sales leader" has no source of goods. If you have customer resources, you can become a sales leader. You can earn commissions by selling the products of the group leader. You can also earn invitation commissions by inviting new "helping sales". Finally, there are "group members", that is, consumers who purchase in a group and enjoy group purchase discounts.
The leader of a group can sell his own products on "Tuanmaimai", or he can find other products he wants to sell on "Tuanmaimai" from third parties or provided by Meituan. , such as food, fresh food, daily necessities, maternal and infant, clothing, beauty, home furnishing, membership, liquor, etc.
Click "Open Group" in the mini program, create "Ordinary Group Buying", fill in the "Group Buying Introduction", "Group Buying Products", and "Group Buying Settings" in order to successfully open the group. In addition, the group leader can also set the commission ratio and settlement method for the sales group leader. Commissions are divided into fixed commissions and free pricing. Both are settled in real time. In fact, the amount earned is similar. Finally, the group leader will announce the group purchase, and then the group leader and sales leader will share the group purchase to the WeChat group or generate a poster and share it in the circle of friends.
After a successful purchase, users can either pick up the items themselves or deliver them via express logistics. Self-pickup is suitable for local distribution around the community, similar to community group purchase pick-up, and express logistics can cover more customer groups.
Group buying process
The platform launches three types of red envelopes to attract new customers, namely subscription red envelopes, surprise red envelopes and newcomers’ first order red envelopes. The cost of surprise red envelopes is determined by the official or The leader is responsible.
At present, group buying and buying smallAll functions in the program are provided free of charge to group leaders. When the group leader’s customers use Tuanbuy to pay, WeChat official will charge a 0.6% payment channel fee from the group leader. Apart from this, there are no other costs.